Learning outcome examples
Business Administration learning outcome examples
In business programmes, the early years focus on explaining and applying accounting, economics and marketing concepts; in later years students analyse industries, evaluate strategies and formulate their own.
- B1 1
- B2 3
- B3 1
- B4 3
- B5 2
- B6 2
- D 1
Year 1
Introduction to Accounting
| Learning outcome | Level | Suitable assessment |
|---|---|---|
| Define basic accounting concepts and the main groups of the chart of accounts. | B1 Remember | Multiple choice, matching, fill in the blanks, short answer |
| Explain the relationship between the balance sheet and the income statement. | B2 Understand | Short-answer and open-ended questions, concept map |
| Classify the main items of financial statements. | B2 Understand | Short-answer and open-ended questions, concept map |
| Calculate the gross profit, operating profit and net profit for a period. | B3 Apply | Problem solving, practical exam, laboratory, performance task |
Year 2
Marketing Management
| Learning outcome | Level | Suitable assessment |
|---|---|---|
| Explain the components of the marketing mix with examples. | B2 Understand | Short-answer and open-ended questions, concept map |
| Group the target market for a product by demographic and behavioural criteria. | B4 Analyze | Case analysis, data interpretation, analytical report |
| Analyse a brand's marketing strategy by comparing it with its competitors. | B4 Analyze | Case analysis, data interpretation, analytical report |
| Develop a marketing plan with a budget and timeline for a local business. | B6 Create | Project, design product, portfolio, research proposal |
Year 4
Strategic Management
| Learning outcome | Level | Suitable assessment |
|---|---|---|
| Analyse competitive conditions in an industry using the five forces model. | B4 Analyze | Case analysis, data interpretation, analytical report |
| Evaluate a company's strengths and weaknesses, supported by evidence. | B5 Evaluate | Article critique, debate, report scored with a rubric |
| Prioritise alternative growth strategies in terms of cost and risk. | B5 Evaluate | Article critique, debate, report scored with a rubric |
| Formulate a strategy with clear goals and performance indicators for a case company. | B6 Create | Project, design product, portfolio, research proposal |
| Reconcile differing views in group work. | D4 Organization Affective domain |
Case discussion, reflective report |
Adapting these examples to your own course
- Change the topic, keep the verbWrite in your course topic; to keep the level, leave the verb as it is or choose another verb from the same level.
- Add a criterionA condition such as “for a given problem” or “against the success criteria” makes clear how the outcome will be assessed.
- Plan the assessmentThe assessment method in the table is the typical method for that level. Every outcome should be assessed by at least one exam question or task.
Other sections: Computer Engineering, Nursing, Psychology, Turkish Language and Literature.
To write your own outcome, use the Learning Outcome Builder; to check what you have written, use the Learning Outcome Checker.
Frequently asked questions
Can I use these examples in my own course?
Yes, the examples can be adapted freely. Change the topic and the criterion to suit your course, and keep choosing the verb from the approved dictionary. If your institution has its own verb dictionary, that one applies.
How many learning outcomes should a course have?
Four to six outcomes are enough for most courses. The more outcomes there are, the harder it becomes to assess each with its own questions; an outcome that is not assessed produces no evidence for accreditation.
Who sets the level of an outcome?
The level comes from the verb the course coordinator chooses from the approved dictionary; it is recorded as a declaration. The levels on this page were not typed by hand either; they were read from the verb dictionary.
The examples are for guidance; they are not the official outcomes of any programme. Levels are read from the SixBloom verb dictionary.
Link your outcomes to assessment
In SixBloom Course Design Studio, every learning outcome is linked to the exam questions that assess it; at the end of term you see how many students achieved it.